Name a Big, Relevant Change in the World. Show big stakes and high urgency, but don’t start with “the problem”.
Show there will be Winners and Losers.
Tease with the Promised Land, which is both desirable and difficult to achieve without outside help.
Introduce features as “Magic Gifts”. Follow the same narrative structure as epic films and fairy tales.
Present evidence You can make the story come true. Show a success story about how you’ve already helped someone else.
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